There was a company that produced electrical stimulation devices for medical purposes - for physical therapy and pain management and all the other fields that use electrical stimulation as an effective alternative to drugs and chemical treatment.  Then there came the day when MyStim realised that a sizeable amount of their devises seemed to be used for a treatment that does not strictly speaking, have anything to do with medicine (even though it does, let's say enhance the general wellbeing).  What do we do with such a realisation??  Simple you do a ton of research, blue-pencil your product line and find a new company that will focus on nothing but the other kind treatment and making that one as safe and versatile as can be.  The was 2005, the year MyStim was born.